Blog Post #9: Cheers for Lysol

I thought I'd touch on some smart moves Lysol brand is making regarding the issues publics truly care about. Of course, publics, particularly moms, are worried about germs and bacteria that can cause colds and other sicknesses. BUT, everyone right now is focused on... Swine Flu!

As we have learned, it's important for an organization to consider what issues are really central and important to a public. Here are a few things that Lysol is doing right.

Their website homepage: The main focus of the homepage is H1N1, explicitly stating that Lysol kills 99.9% of Cold and Flue viruses, including H1N1.

Lysol Germ Protection Center: The second main focus of the homepage. This area provides useful information and resources regarding what one can do to protect oneself from H1H1. It also explains terms the World Health Organization uses to make sure everyone understands the pandemic alert level.

Television ads: The first two commercials on the list focus on H1N1. This shows that Lysol is reaching out through multiple media channels. The first commercial uses a credible source, Joe Rubino, Director of Microbiology, Lysol Brand Products, RB as a spokesperson.

Key Facts: Another portion of the website that does a question and answer setup of FAQs.

Healthier Habits Rewards Program: This is a program in which teachers send a monthly letter home to parents educating them about germ prevention at home and school. This is a good way to reach publics that may not have cable or Internet.