There are two parts. Part one is where Luke Wilson starts flipping all the postcards he's collected of the places AT&T covers. Then another commercial follows. After that, part 2 comes on where it shows he still has postcards, because there are so many places.
Check it out! One thing I like about this commercial is that Luke Wilson doesn't verbally bash Verizon (maybe because they are accurate in their claims- see previous blog). All he says is, "Recently Verizon has been making a big deal about maps.. I'm here to set the record straight." With this statement, AT&T appears to be a "nice guy," and displaying an attitude of taking the "high road." Good strategy for crisis communication!
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