and found some very colorful characters including David Spade, Survivor CBS, LL Cool J, and Brandon Beemer. The majority are the TV reporters letting viewers know what's going on, in the event they aren't around for the TV shows, (or to encourage people to tune in).
In further quick research, I found that NBC participates in Twitter, mainly to post the schedule of shows and the "Don't Miss Out on 'so-an-so events.'" ABC news has a twitter to post basic headlines and links to the full story. These seem like excellent tools, especially for the consumer who needs quick information at hand. On the other hand, the CBS twitter seems more like a way to keep with the celebrity and entertainment news. But, it is noted that CBS makes its Twitter prominent and provides a spot for it on its homepage. The other Twitters were found by googling "ABC Twitter" and "NBC Twitter" after I check the homepages of the sites for any signs of Twitter or links. In addition, all sites had some various type of newsfeed.
So, obviously CBS is attempting to appeal to a different, and possibly wider audience. Seems like it couldn't hurt, especially when it comes to ratings.
